The typical narrative in this music video is a man that wants to live a better life and wants a higher quality of life.
What is expected in the video?
I would expect to see a vision of the higher quality of life.
What is unexpected in the video?
The flashbacks are unexpected in this video because I didn't think they would do that.
Intertextual References? (Video link to other music videos?)
no intertextual references.
NARRATIVE:
What is the storyline of the video?
The storyline is a man who wants a better life and some luck who therefore has a dream about going to a luxurious country.
Is there a theme?
The theme is wealth as this is what the main character aspires to be.
Is there a recognisable structure (TODOROV – Equilibrium 5 stages)?
A disruption of the equilibrium is when he gets rejected at the job centre, the repairing of the equilibrium is the dream, however this doesn't actually happen.
Are there recognisable characters?
The main character seems to be the victim and hero.
How does the video reflect the lyrics?
The video reflects the lyrics as the video displays subtle hints from the lyrics as to what they mean.
REPRESENTATION:
What issues of representation are evident?
The representation of a better life being wealthier is present, the character is young and therefore looks happier when wealthy.
How have these been represented? Stereotypes?
This is a stereotypical vision of a younger adult dreaming of having a wealthy life as this is what they are stereotypically seen to do.
Look at the artist as a star – how have they been constructed?
They have been constructed as both an anonymous character and a celebrity.
Do they have an anonymous role in the video or are they there as celebrity?
At the start they are a anonymous character and then seem to have a celebrity lifestyle in the dream.
VISUAL CODES:
Where is the video set? Connotations of this setting?
The video is set in an exotic country and a grey part of England. The Connotations of this exotic country are wealth and happiness, however the darker country seen in this video has connotations of sadness.
Dominant colour used in the video? Why? What is the effect?
The dominant colours are dark greys and bright colours such as green and blue. These has opposite connotations causing different effects such as sadness and happiness.
Written Iconographics? Typography? Why?
none
Shot Compositions that stand out?
The shot compositions underwater stand out the most as they are unusual shots.
TECHNICAL CODES:
Camera Angles? Interesting ones? What effect is created?
The interesting camera angles are the ones underwater, POV shots. These created a good effect of a POV shot showing us what it would be like to be in that country.
Does the way the camera moves help to tell the story?
The camera does help tell the story by panning and tracking the main actor.
What is editing like? Type of cuts etc?
The editing is fast to create tension and speed up the music video and time between cuts.
AUDIENCE:
Who is the target audience for the video? How does the video target this specific audience?
The target audience is young adults who in fact would fit in with the story line. It targets this audience by using the same actions and ideas as young adults do. Therefore enticing them to watch it.
Demographic?
E,D,C2
This has helped me understand what student music videos look like and therefore from these, I can take ideas and use the specific camera angles or ideas in my music video.
No comments:
Post a Comment