She Said - Plan B - Own Analysis

MUSIC VIDEO TEXTUAL ANALYSIS

SHE SAID – PLAN B

GENRE:

What is the Genre of the Video?	Pop
What is the genre of the Artist?	Rap/Pop
Is there a typical narrative?	Court Case, one night stand - accused rape
What is expected in the video?	Performance shots, the artist both protagonist and antagonist on screen
What is unexpected in the video?	The flashbacks of the night the event happened.
Intertextual References?  (Video link to other music videos?)	No clear intertexual references

NARRATIVE:

What is the storyline of the video?	Court Case - man accused of rape
Is there a theme?	Court
Is there a recognisable structure (TODOROV – Equilibrium 5 stages)?	Disruption - man in court recognition - court case resolution - man in prison
Are there recognisable characters?	Male artist, female antagonist, male protagonist, judge, court occupants - court case
How does the video reflect the lyrics?	Yes it reflects the lyrics in that she said whatever making the accusation incorrect.

REPRESENTATION:

What issues of representation are evident?	Women - vulnerable male - victim of accusation - powerful - celeb artist
How have these been represented? Stereotypes?	Women the victim - stereotypical feature.
Look at the artist as a star – how have they been constructed?	Looks wealthy - celeb/artist
Do they have an anonymous role in the  video or are they there as celebrity?	Looks to be a wealthy celeb, seen as a big icon in court

VISUAL CODES:

Where is the video set? Connotations of this setting?	Court, connotations - law breaking or violence as this is seen to be the main reason why people are in court.
Dominant colour used in the video? Why? What is the effect?	Dark at parts - sinister - maybe reflecting on the act being shown in the narrative.
Written Iconographics? Typography? Why?	Court is clearly displayed at the start of the video
Shot Compositions that stand out?	ECU - male and female when in court

TECHNICAL CODES:

Camera Angles? Interesting ones? What effect is created?	Extreme close up of artist and males close up on female in court close up of security guards surrounding the artist a lot of shots on the artist
Does the way the camera moves help to tell the story?	A lot of pans and close ups on artist/main character.
What is editing like? Type of cuts etc?	Fast and slow - fast cuts to keep pace up in the court.

AUDIENCE:

Who is the target audience for the video? How does the video target this specific audience?	young adults
Demographic?	male - relatable to a very small minority female - relatable again to a very small minority E,D

INSTITUTION:

What role does the record company play in the music video?	funding - court
What is the brand image of the star that is sold? How is the star marketed and promoted?	two different scenes and personalities between characters.

This has helped me understand how different music videos can portray different narratives based on how their music video is constructed. This is important and I will take it into account when making my own music video.